THE DISCREDITING OF A LINGUISTIC PERSONA IN THE LINGUISTIC SPACE OF THE COMMUNICATIVE ACT

The examination is given to identifying of informative businesslike available resources of communicating ruining of an etymological persona. Elaborate gadgets, rules, points of interest of strategies and systems of disparaging have been distinguished and have been depicted in this examination. Techniques and methods for communicating the ruining of a semantic persona have been spoken to here. It gives a point by point characterization of immediate and roundabout methods for communicating dynamic and latent ruining in Russian discourse. In this examination, the idea of "disparaging an etymological persona" has been clarified as a condition of encounter between two gatherings, wherein each gathering demonstrations to the harm of the contrary party intentionally and effectively, clarifying its activities by verbal and down to earth implies. The complex of outer and inner elements that decide the ruinous conduct of members in a disparaging informative circumstance is singling out.