A NARRATIVE REVIEW IN SPORT ANALYTICS
Journal: International Journal of Management (IJM) (Vol.11, No. 6)Publication Date: 2020-06-30
Authors : Nitin Singh;
Page : 637-648
Keywords : sport analytics; narrative literature review; business research; social media marketing; fanbase marketing;
Abstract
The area of sport analytics is attracting increasing attention both in industry and academic circles. This paper offers a narrative literature review of research. The purpose of this narrative review is to understand the state of the research on sport analytics and its emerging sub-fields. Relevant literature is identified and scrutinized by applying a structured keyword search in library databases. The literature analysis is done and emerging state of research is identified and presented.
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Last modified: 2021-01-22 21:12:18