IMPROVE THE NUMBER OF TOURISTS VISITING THROUGH INNOVATIVE POLICY AND TOURISM DEVELOPMENT

The purpose of this study is to increase the number of tourists that will have an economic impact especially on local governments and local communities. In determining indicators, researchers used qualitative research methods to obtain a picture of the policy analysis carried out in order to increase the number of tourists. Descriptive analysis through qualitative methods is also intended to obtain an overview of the tourism potential and marketing strategies undertaken. With this identification, it can be analyzed the factors that influence travel satisfaction.