The importance of balanced scorecard in assessing the general performance of Companies A Case study Adrar milk Company

The performance appraisal process in the organization is an important process, it helps in making decisions and correcting deviations as well as helping to implement the programs and strategies developed by the institution, and the balanced scorecard is considered among the good methods of performance evaluation. As this method appeared to cover the deficiency shown by the traditional methods of performance appraisal, which are based on evaluating the financial aspects and neglecting the non-financial aspects, as this research paper aims to give a clear picture of the balanced scorecard for institutions and administrators as well as benefit from the results of the field study in order to encourage the use of balanced Scorecard . One of the most important results reached through this study is that the managers of Adrar Milk Corporation do not attach great importance to performance evaluation methods, especially the modern ones, although this institution possesses the necessary ingredients to employ this card.