IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON ORGANIZATIONAL PROFITABILITY

This paper tries to examine the relationship between corporate social responsibility and organizational profitability. Regression is used to measure the impact of corporate social responsibility on organizational profitability. The proxy used to measure profitability is return on assets. Secondary data was taken from cash out flows for purpose of corporate social responsibility. The results showed insignificant relation between return on equity and corporate social responsibility. The return on asset appears to be more closely related to the corporate social responsibility than return on equity. Study is only focusing only on Sugar mills listed in Pakistan stock exchange, however further research is needed at large scale to identify how it can be used as long