CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING DURING LOCKDOWN

The internet has modified the way socio-economic activities are considered around the world. Through online shopping, consumers shop as and when they are comfortable. Their preference towards online shopping has increased during the conditions of COVID-19. Online shopping is a form of electronic commerce through which consumers straightly buy goods or services from a seller via different online websites. Due to lockdown in India, customers are more relying on purchasing from different online websites like never before in their social distancing and self-quarantine compulsions. In the present study student's perception on online shopping during lockdown has been explored with the help of a structured questionnaire designed in Google form. 270 students have responded and data has been analyzed using exploratory factor analysis with the help of SPSS 26