CHANGE IN CONSUMERS PERCEPTION TOWARDS ONLINE GROCERY SHOPPING

E-commerce was steadily gaining momentum in India since late 2011 and early 2012 and online grocery and staples segment had started to grow since 2015 in India. Attitude and perception towards shopping online groceries was to certain segment of consumers clearly a matter of convenience and along with that few more parameters were there that are product availability, product quality/freshness and delivery on time and on that date as per consumer's choice, offers and overall shopping experience. But for few, post 2017 year, there has been a shift in the way consumers behaviour which directly affected the e-commerce grocery industry and there was a demand which was observed to a greater extent. Online grocery industry also came with certain parameters for the convenience of the customers to shift to online grocery shopping and build a trust like “Cash on Delivery (COD)”, “Return without any question asked”, etc which emphasized more on quality and freshness part and the trust. There have been a lot of consumers coming and buying and there has already been a major shift which has been seen in the online grocery segment whether it is FMCG or F&V post 2016 and quiet a lot will happen in years to com