THE EFFECT OF CORPORATE REPUTATION ON CONSUMER' RESPONSES BY APPLYING TO FOLLOWERS OF SPORTING EVENTS

This research aims to find out the impact of the corporate reputation on consumer responses, and to measure the impact of the corporate reputation on the dimensions of consumer responses. A survey list was distributed to a sample of 384 individuals who followed the sporting events, and the number of investigations valid for analysis was 337. The research found a significant impact of the corporate reputation on consumer responses, and the presence of a significant impact on some dimensions of the corporate reputation on the dimensions of consumer responses.