INDIAN RURAL MARKET: AN IMPULSE TO FMCG SECTOR THROUGH JIO MART

The Fast Moving Consumer Goods (FMCG) plays a pivotal role in improving the economical status of a country. The FMCG part is empowered nowadays because of improved financial status of people residing in villages. They now have more spending abilities and want to buy products and change their way of living. The scenario opens the door of opportunities for various consumer brands to enter into local village markets and improve their sales. Associations counting Multi National Companies and provincial players began making marketing strategies to pull in this perfect market. While separating the strategies, the advertisers need to deal with the rural consumers exceptionally as opposed to urban consumers since they are fiscally and socially not quite the same as one another. As of late jio mart has been dispatched with Facebook and Whatsapp for web based business marke