Innovation Management in SME and Organization Development Based on Customers Satisfaction

Innovation management In SME's can be developed in various sectors of company, such as marketing department production department HR department etc... Most of researchers didn't focus on the customers' needs and their expectation from service or product before they drop it in the market for selling, this method makes a short way to develop any innovations in the firm quickly and soft cause it related directly with target which are customers' needs. Moreover this study tries to combine the innovation management in organization and the customers' satisfactions by developing new idea in organization that help customers to figure out their needs easily.