Simulation of new goods outputting on market in system of enterprise corporate management
Journal: Marketing and Management of Innovations (Vol.3, No. 3)Publication Date: 2012-09-25
Authors : E.E. Ibragimov;
Page : 21-30
Keywords : modeling; simulation; purchase; good; planning; market;
Abstract
In article agent-based imitating model of outputting of new confectionery product chocolate to market is constructed (chocolate contains special antioxidant successfully counteracting organism ageing). With the help of computer imitation expected market share is defined (taking into account models set parametres, level of trade mark penetration on market, repeated purchases and purchases intensity.
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