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CONSUMER AWARENESS AND GREEN BANKING: A GAREET RANKING APPRAOCH

Journal: International Journal of Advanced Research in Engineering and Technology (IJARET) (Vol.11, No. 09)

Publication Date:

Authors : ;

Page : 226-231

Keywords : Green Banking; ICT; Environmental Benefits.;

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Abstract

The emerging ICT enhanced concept which is closely associated with banking practices is popularly known as “Green Banking”. The term itself implies its environmental benefits. In this study we have investigated the awareness level of the consumers regarding green banking. A detailed investigation is also carried out for the usage of green banking services by the customers.

Last modified: 2021-02-20 17:52:55