THE ROLE OF INFORMATION AND COMMUNICATION TECHNOLOGY IN PROMOTING CULTURAL HERITAGE ACCORDING TO STUDENT OPINION

Today, in the international and national discourse on cultural heritage, in addition to preservation and management, promotion is considered as another challenge in this context. In this regard, the key role is played by information technology tools, which have changed not only the opportunity to promote cultural heritage but also the way of life of people in general. The main purpose of this study is to research and present students' opinions regarding the role of ICT in the promotion of cultural heritage. Qualitative methods were used for conducting this research, while semi-structured interviews were used for data collection. In this research have been included some students of the master level of the two Universities of Kosovo, respectively of Prishtina (5 students of history) and of Prizren (8 students of cultural heritage). Also, official state documents have been researched which show the direction of development of cultural policies in general, as well as the position of ICT in the context of preservation, management and promotion of cultural heritage and relevant literature. The results generated by this research show that ICT, in the opinion of students, has a special role not only in the protection and management of cultural heritage but also in its promotion. Especially in the age of globalization the promotion of culture can not be imagined without the help of ICT