BRANDS AND THEIR POSITION AT MODERN GEORGIAN MARKETJournal: Economic Profile (Vol.13, No. 18)
Publication Date: 2018-12-25
Authors : Tea Valishvili; Lia Genelidze;
Page : 61-66
Keywords : consumers; Strong brand; Georgian producers;
As it known consumers perceives the brands and branded products as high quality products. The brand is characterized by always being in the center of attention. Strong brand creates a base for creating positive and profitable relationships with customers. In order to study attitudes towards the brands of Georgian consumers, a survey was conducted involving more than 600 respondents. During the research process, they following key questions were revealed: what the brands for the respondents meant, what characteristics of the brand they preferred, which brands they were familiar with, how they expressed preference, what they expected from the brand or what could make them change, did they pay attention to advertising and etc. Taking into consideration all of this, we present the attitude of Georgian consumers to brands, which will help to Georgian producers to reinforce the image and achieve loyalty to consumers.
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