SENTIMENT ANALYSIS OF MAJOR MUTUAL FUND RELATED NEWS ARTICLES IN INDIA AMID THE COVID-19 OUTBREAK, TO OBTAIN INVESTOR SENTIMENT IN MUTUAL FUNDS & TO FORECAST ASSETS UNDER MANAGEMENT (AUM), A MUTUAL FUND MARKET INDICATOR

The outbreak of the COVID-19 Pandemic caused widespread panic among people around the world. Many countries enforced a fierce lockdown to curb the spread of the virus. But the lockdown had other plans for Businesses as many of them were forced to shut shop leading to highly volatile market conditions and Bearish Economic Conditions in most countries. But was this, the perception of the Investors as well? This Paper aims to find out the sentiment of Investors on Mutual Funds in the Indian Market with Assets Under Management (AUM), a predominant performance gradient for Mutual Funds, as a proxy to analyse the impact of news articles related to the Mutual Fund Industry amid the COVID-19 Outbreak. The paper also goes on to establish a significant mathematical relationship between Sentiment Scores & AUM and to using Regression to generate a Forecasting model that could be used to forecast future AUM given a sentiment score.