IMPACT OF DEMOGRAPHIC FACTORS OF CUSTOMERS OF PUBLIC SECTOR BANKS ON VARIOUS BANKING SERVICES: AN EMPIRICAL STUDY

The benefits of improvements in the quality of service should reach down to the grass root level of the average customers and should not be restricted to the rich clientele only. Banks need to make conscious efforts to develop a strong marketing culture and newer products/services in the forms of schemes and plans to be delivery of products/service. Banks polices will have to be such as to motivate their work force for higher level of productivity. Banks systems and procedures need to be highly customer focused. Technology up-gradation will be a major tool for speedier delivery of customer service. In short, customers will have to experience a responsive and responsible work-culture in the banking sector. The fundamental objective is to evaluate the impact of demographic factors on the services of public sector banks in India. Statistical tool ANOVA test has been applied to determine the results. SPSS has been applied to estimate and analyse the data. 450 samples have been collected by designing questionnaire. Customer satisfaction in banking industry depends on several factors. The customer satisfaction of banking services depends upon the behaviour of bank employees towards customers.