SIX-SIGMA MODEL AND THE GROWTH OF THE BANKING SECTOR IN NIGERIA
Journal: International Journal of Management (IJM) (Vol.11, No. 11)Publication Date: 2020-11-30
Authors : Abner Ishaku Prince Hwerien Rosemary Idamoyibo Akpan Ededem Jack Victor Ndubuaku Udo Emmanuel Samuel;
Page : 839-848
Keywords : Six sigma; customer knowledge management; loyalty; satisfaction; banks;
Abstract
The competitive strategies for the survival of local banks and changes in customers' taste for financial products/services have geometrically increased for the Nigerian banks. The banking system is traditionally a service provider. Progressively customers are becoming quality conscious. Six Sigma is a consumer-centric business strategy based on facts and data to satisfy, retained customers, ensure loyalty and profitability. Six Sigma implementation without knowledge management, alignment diminishes profitability, through customer satisfaction, and competitive advantage prowess of the bank. This study examines customer knowledge management and sixsigma as quality assurance practices for the financial sector in Nigeria. Findings show Six Sigma quality assurance practice is still novel in the sector and Nigeria.
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