IMPACT OF POST COVID-19 AND MARKETING OF SAMBALPURI HANDLOOMS: AN EMPIRICAL INVESTIGATION OF WESTERN ODISHA

The Western region of Odisha have been consisting of nine districts which are the hub of Sambalpuri handloom industries. These handloom industries are the cottage industries where the weavers produce sarees in the brand "Sambalpuri Sarees" at their home. The entire family members engage themselves for production of 'Sambalpuri Patta' and they do not require any assi stance from outside workforce. Since time immemorial this Sambalpuri handloom cottage industries have been an integral part of Odisha's economy. In the districts of Sambalpur, Sundargarh, Jharsuguda, Bargarh, Sonepur, Balangir, Kalahandi, Boudh and Nuapada these Sambapuri Cottage industries have been flourished which are in unorganized sector, ranks to agriculture in terms of inc