IMPACT OF DEMOGRAPHIC VARIABLES ON INVESTMENT BEHAVIOUR OF UNIVERSITY TEACHERS

Investment is the application of funds to purchase assets over a short or long term for the purpose of achieving profits and or generating income from those assets. All investment decisions are made at the point of time in occurrence with the personal investment ends and in contemplation of an uncertain future. The objectives of this study were to identify the dimensions of investment decision behavior and analyze the impact of demographic variables on investment decision behavior. The study was identified seven dimensions of investment decision behavior. Age and designation are not related to investment decision behavior. Female is more perceived self-imagery than male. University teachers working in the technical department are more perceived self-imagery, self- confident and allegiance. The study results also revealed that the respondents living in the joint family are more self- responsible.