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GANDHI’S MANAGEMENT OF MASS THROUGH CLOTH-POLITICS

Journal: International Journal of Management (IJM) (Vol.11, No. 12)

Publication Date:

Authors : ;

Page : 197-202

Keywords : Gandhi; mass-management; independence movement; mobilization; khadi; spinning-wheel;

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Abstract

In the nineteenth century world, certain big powers concentrated in colonializing the resourceful third world countries. England was one such colonial powers with one of its colony as India. It was a leading country in textile industry, thereupon flooded the markets of their colonies with their machine manufactured clothes and the Indian leaders could see the hamper that can be caused upon England if Indians (was a large market for the British) started boycotting foreign clothes. The alternative to foreign cloth was khadi, which was revived back by Gandhi along with the spinning wheel (Charkha), making it a job of every household to spin their own clothes, spin for the nation's interest, that is, to carry the Swadeshi Movement and to earn some money out it. The Khadi Movement was revived with economic motive, and later on, it touched upon spiritual and political aspects on becoming symbol of nationalism. This article analyses Gandhi's managing tactics in the context of huge mass mobilization by trying to inject the same aspiration of freedom during India's Independence Movement.

Last modified: 2021-02-26 14:33:22