ASSESSING ECOTOURISM PRODUCT AT KUALA SELANGOR NATURE PARK, SELANGOR

The purpose of this study is to determine the ecotourism products and conditions, the conditions of the resources such as the natural, physical, and the tourism support services and facilities available in the area and to analyse tourists' perceptions and expectation of the current ecotourism product at Kuala Selangor Nature Park. A semistructured and open-ended questions were posed to the tourists, Park Manager and members of the management team at the park. The findings indicated the issues and challenges faced by management of the park in its attempt to ensure that the best possible service would be provided to every visitors and also to ensure the selfsustainability of the park.