A STUDY OF LIFE STRESS AND COPING APPROACHES AS A CONTRIBUTOR FOR JOB SATISFACTION AND WORK-LIFE BALANCE IN THE RETAIL SECTOR

This study measures stress among employees in retail sector and their coping approaches. The study compiles the major causes of stress & its effects, the remedies for countering the stress and the results of remedies. It reveals how the life stress in an employee's life affects his/her job satisfaction and the way he/she copes with stress. It is evident that retail sector employees face a lot of stress with the increasing workdemands, work-pressure and competition. Hence, this study chose retail sector employees as the target sample. The study successfully concludes the relationship of work-life balance being a major controlling variable for life stress, job satisfaction and coping with stress.