SWOT ANALYSIS OF BACKWATER TOURISM WITH SPEACIAL REFERENCE TO ALAPPUZHA DISTRICT

ABSTRACT Tourism is one of the world's largest industries with a growth rate greater than 6% per annum. Over the past 25 years. In Indian tourism was once away of life and it become an industry with emphasis mainly on earning foreign currency. In Kerala has recorded a remarkable growth during the last decade, Alappuzha, a district in Kerala that tremendously growing with Backwater tourism. It is felt an appropriate time to conduct a study on Strength, Weakness, Opportunities and Threat of backwater tourism. This analysis is a strategic management tool –SWOT analysis Keywords: Backwater tourism; swot analysis; strength; weakness; opportunity; threats; Strategic management; houseboats