DISCOVERING THE ECOTOURISM PRODUCTS TO PROMOTE KAMPUNG SUNGAI YU AS A TOURISM DESTINATION

The objective of the study is to assess the environmental area in Kampung Sungai Yu, Hujong Permatang sub-district as a new ecotourism product. An analysis had been done on the resources available based on the environmental aspect to find a potential area that could be developed to become a new tourism attraction and product to the area. The data for this research was collected through several methods such as: observation, unstructured interviews, and secondary data from reliable sources. The research had been conducted for three (3) days in Kampung Sungai Yu and the overall area of Hujong Permatang. The four (4) elements that were used are community resources, site analysis, natural resources, and environmental assessment. The four (4) element used, is a guideline for the findings. From the findings, few potential places and potential product were able to be determined. Places such as the jetty of Kampung Sungai Yu, can be the main area where most of the activities and potential product are located. The potential products that are focus on related to the environment. Therefore, concept that should be adept is sustainable concept. It helps in preserving the potential product area. Potential tourism product such as bird watching, tuntong watching, sightseeing by experiencing from the fisherman boat, fishing, netting and also watching fireflies during the night relate closely to environment.