SOCIAL MEDIA AND SOCIAL ENTREPRENEURSHIP: TWO BROTHERS ON SAME MISSION

Day by day world goes to adopt new trends in business and all businesses are frequently moving to capture targeted customers and earn maximum benefit. However, entrepreneurship is way to start business without any high investment unquestionably it is a business where ideas are more important than investment on other side social media is convenient way of communication and to render message to masses in this regard association between en trepreneurship and social media is seen. Where it is measured that people are eager to start their own business through social media even in Pakistan but unluckily, they did not possess maximum skills to use social media as a source of business whereas, entrepreneurship is also new idea for them. F or this sample is taken university students of Khairpur district and reliability is checked through Cronbach alpha and EFA exploratory factor analysis is used regression and Pearson correlation is also used. in this way entire acquired data is executed in SPSS version .25 and quantitative research is carried out to see multiple dimensions of social media and entrepreneurship. It is learnt that social media is directly used as the best provision to advertise and market the set intention. It can allow us to use all images, videos, arguments and other activities as the resources of entrepreneurship or business if one deserves to commercialized it.