A STUDY ON CONSUMER PERCEPTION TOWARDS DIGITAL PAYMENT MODE (WITH SPECIAL REFERENCES TO COIMBATORE DISTRICT TAMIL NADU)

The last decade has seen tremendous growth in use of internet and mobile phone in India. Increasing use of internet, mobile penetration and government initiative such as Digital India are acting as catalyst which leads to exponential growth in use of digital payment. Electronics Consumer transaction made at point of sale (POS) for services and products either through internet banking or mobile banking using smart phone or card payment are called as digital payment. The consumer perception of digital payment has a significant and positive impact on adoption of digital payment.