A STUDY ON BRAND PERCEPTION OF SONY PRODUCTS WITH SPECIAL REFERENCE TO COIMBATORE CITY

Sony Corporation is one of the most recognized brand names in the world today. Sony Corporation, Japan established its operations in India November 1994. Focusing on the sales and marketing of Sony products in the country. Introduced by Japanese or Tokyo company started on 7th May 1946. In the modern era, the competition is very high in the market place. Therefore, the brand and service offerings were differentiated when compared to competitors. In effect, everybody is trying to have unique features in their brand and market them. Consumer perception is most important factor to create the brand name in the heart of the consumers. If organizations want to succeed in this space, they need to assess their brands honestly else similar me-too brands are out there in the market which can destroy their entire marketing efforts.