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DOES CONSUMER USE ONLINE PAYMENT?

Journal: International Journal of Management (IJM) (Vol.12, No. 1)

Publication Date:

Authors : ;

Page : 398-405

Keywords : TTF; Task Technology Fit; SEM; Structural Equation Modeling; CFA; Confirmatory Factor Analysis; Digital Wallet;

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Abstract

The rationale of the study is to developed theoretical model which covers significant drivers for mobile wallet adoption. In the current study Task-Technology fit, trust, risk, and cost construct are empirically tested. Samples were collected using online and offline techniques. A total 700 samples were collected from the Gujarat. After removing missing values, 479 were analyzed. SEM techniques was used for further analyzing the data. One of the interesting finding of the study is Task-Technology fit emerge is one of the most significant factor, which influence the behavioral intention of consumers to adopt mobile wallet. Trust, risk and cost are other significant factors based of their influencing level. Study provide new theoretical model in the information system's technology adoption branch

Last modified: 2021-03-11 19:03:48