SMART BANKING SERVICES RESISTANCE FACTORS ACROSS OCCUPATION IN RAJASTHAN

In the progressing time of internet banking, the market for these services was expected to grow at a fast pace. The service providers are keen on delivering their services through mobile platforms. Despite the infrastructure appropriation of the same, the acceptance did not grow at the same level. Though most of the literatures have followed the adoption approach, there are few reasoning out the barriers behind such resistance. This paper aims to find the effect of occupation on such resistance, in the Rajasthan. The innovation resistance model by Ram and Sheth has been adopted for the study to locate the barriers of smart banking services