PAUSATION IN SPANISH TELEVISION ADVERTISING TEXTS

The article studies the features of pausation in Spanish television advertising. The specific objective of this study is to establish patterns of use of sub-types of pauses in Spanish television advertising and to determine functional significance of pauses. The experimental corpus includes 150 television advertising messages of Spanish television channels with a total duration of more than four hours. Based on the methods of auditory and electroacoustic analyses, it has been established that such types of pauses as real grammatical pauses, unrealistic grammatical pauses, announcer's pauses, psychological pauses are presented in Spanish television advertising texts, hesitation pauses are not detected, which is explained by the complete absence of spontaneity in such advertising texts. A psychological pause is a leading type of pauses recorded in the analysed framework.