RELIGIOUS IDEOLOGEMS IN MODERN INTERNET-DISCOURSE

In the last decades the whole life of the modern society has undergone virtualization, has even emerged a special type of discourse - Internet discourse, which gradually became a platform for spreading all kinds of ideologies. A new type of discourse includes various subspecies, one of them is an entertaining discourse aimed at ensuring the leisure of an user. The entertaining space due to the absence of strict censorship gives a person the opportunity to express his opinion as freely as possible. So it is more reliably to see the relation of a person to an ideology. In addition, the entertaining character of the environment in which the communication occurs, allows a person to express himself creatively. This article is devoted to linguistic units, representing ideology, ideologems. There are many varieties of ideology. In this article, religious ideologies are considered, which are implemented in the entertainment part of the Internet space. The ideological character of this phenomenon is substantiated. The analysis of the main religious ideologies – «patriarch» and «Russian Orthodox Church» is conducted through the cognitive-discursive approach. The Orthodox Church during the history has played a crucial role for our country; its significance was great for cultural development and for the policy of the country. Only in recent times the state is recognized as secular, and the church is separated from it. The main meanings of these ideologems as a financial organization, illness and a power structure are described. An evaluative modus that have acquired these ideologems at the present time is being established. In the examples it is demonstrated, by means of which linguistic tools, the expression evaluates (evaluative words that express the valuation explicitly and implicitly, words that are not evaluative, but in the context acquire this character