VERBAL ALGORITHMS OF PROFESSIONAL DISCOURSE

A process-dynamic model of discourse may be aimed at determining the procedures or operations occurring in each separate act of speech in order to implement simultaneous generalization actions. The possibility of such an approach is associated with the identification and investigation of samples of verbal behavior, verbal algorithms used to implement the author's communicative intention. The process of producing the meaning of a text has a consistent character not only for the perceiver of the text, but also for its creator, for whom the text does not exist as an integral value. The subject of speech perceives the text as it emerges, realizing in the process of creation the text as the main goal for which the text is created, as well as private goals derived from specific speech activity. Speech activity, which is motivated by intent, and the ultimate goal is the impact on the recipient, can be considered as a sequential selection of procedures that can allow the speech subject to achieve communicative success in the most optimal way and realize the set goal. In the process of making a speech, a number of operations are performed, the result of which is a complete, complete statement that can fully embody the author's intention and achieve the set communicative goal. One of the most difficult problems associated with textual modeling is, in our opinion, the study of the alternation of forms and content in the transition from one language level to another. In the actual speech act, content is created by a propositional component, in which a fixed relationship between the signified and the signifier is fixed, which is then included in the illocutionary frame, understood as the role relationship between the participants in communication. If the propositional content finds expression in the communicative and structural type of the sentence, illocutionary types have illocutionary indicators at their disposal. The highest level is the semantic program of presentation, implemented according to the rules of conceptual schemes.