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Anti-crisis instruments of enterprise management: practical aspects of realization
Journal: Marketing and Management of Innovations (Vol.3, No. 4)Publication Date: 2012-12-12
Authors : О.О. Khandiy;
Page : 186-192
Keywords : anti-crisis instruments; reasons of crisis; investment; marketing policy of enterprise; diversification strategy;
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Abstract
The features of enterprises activity in crisis terms are investigated. The reasons of crisis situations emergence and anti-crisis instruments in management are defined. Modern problems of the industrial enterprises and the way of their decision are considered.
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Last modified: 2013-04-18 07:18:39