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Archived Papers for Journal

Marketing and Management of Innovations >>

Vol.3, No.4

Publisher: Department of Marketing and MIA, Sumy State University (Ukraine)

Publishing Date: 2012-12-12

  1. Management of innovations marketing risks

    Authors: O.I. Laburtseva;

  2. Optimum price determination for a new product

    Authors: N.I. Chukhray; Kh.M. Bespalyuk;

  3. The marketing researching to impact of innovations in packaging on the minds of consumers

    Authors: E.A. Belovodskaya; D.A. Mikhaylenko;

  4. The marketing of innovation activity results commercialization in industry

    Authors: M.P. Kalynychenko;

  5. Demand model for production of an enterprise taking into account factor of consumer expectations

    Authors: L.V. Potrashkova;

  6. Scientific-methodological aspects of communication management on industrial enterprises

    Authors: L.Yu. Sager;

  7. Systematization of marketing pricing methods

    Authors: V.V. Bozhkova; I.M. Ryabchenko;

  8. Development of territorial marketing complex for industrial cities of old industrial regions social and economic potential increase

    Authors: V.I. Dubnitsky; N.V. Danilina; V.Yu. Lunina;

  9. Ethical marketing as a marketing concept

    Authors: I.L. Reshetnikova;

  10. Social marketing and social responsibility of the business: intercoupling and results

    Authors: T.V. Shtal; O.O. Tyshchenko;

  11. Features of formation and advancement of children's brand

    Authors: A.A. Shubin; A.A. Kryvonis;

  12. Rationalization of retail structure of build materials’ point-of-sale network in cities

    Authors: E.M. Loktev; D.V. Garkusha;

  13. On-line reputation management: theoretical bases and methodological approaches

    Authors: O.O. Mitsura; M.O. Khizhnyak;

  14. Planning of marketing activity in an insurance company

    Authors: Е.A. Smirnova;

  15. Assessment of branding effectiveness: functional approach

    Authors: D.S. Fayvishenko;

  16. Specificity of economical efficiency estimation of the management and marketing tricks

    Authors: Yu.A. Daynovskyy;

  17. Methodological foundations of target market enterprise orientation

    Authors: N.V. Karpenko;

  18. Methodological approach to evaluation of evolutional risk in innovative projects

    Authors: L.K. Glinenko;

  19. Innovation approach to the identification of high-risk bank customers (PEPs by example)

    Authors: O.O. Hlushchenko; R.M. Voronina;

  20. Conceptual basis of carrying out of technological reengineering on industrial enterprises

    Authors: S.A. Mehovich; A.S. Zaharchenkov;

  21. Anti-crisis instruments of enterprise management: practical aspects of realization

    Authors: О.О. Khandiy;

  22. Information support of enterprises’ innovative projects business planning: composite elements and features of their interaction

    Authors: Ya.S. Bogiv; N.Yu. Miroschenko; O.Ye. Pauk;

  23. Theoretical-methodical bases of the competitive environment and competitive position of the enterprise in the market estimation

    Authors: T.A. Dyachenko;

  24. Management of personnel creativity formation as factor of innovative enterprise development

    Authors: D.A. Krikunenko;

  25. Harmonisation of small business management: customer-centric approach

    Authors: O.L. Tolmachev;

  26. Management mechanism of product company competitiveness estimation

    Authors: P.G. Pererva; T.V. Romanchik;

  27. Innovative improvement rating calculation in education: from the university to the students

    Authors: A.A. Polozov;

  28. Opportunities for the development of strategic industry partnerships

    Authors: A.S. Teletov; N.V. Provozin;

  29. Management of the border region innovative development on the base of its budgetary potential assessment

    Authors: S.M. Frolov; S.M. Makhnusha; V.M. Oliynyk;

  30. Carbon market as the instrument of realization of the sustainable low-carbonic development strategy

    Authors: I.M. Shkola; O.V. Babinska;

  31. Application of the cyclic theory and the theory of competitive advantages to the forecasting the directions of innovation development of the pulp and paper industry

    Authors: А.R. Dunska;

  32. Formation of brand-centric industrial enterprise management

    Authors: N.V. Ivashova;

  33. Management staff differentiation matrix as a reference point for the determination of strategic workers in the enterprise control

    Authors: N.G . Kalyuzhna;

  34. Рrocess-balance method for development of heuristic functions of enterprise

    Authors: S.V. Kniaz; N.G. Heorhiadi; O.L. Kolomietc;

  35. The theoretical bases of innovation development strategy in the movement of innovative processes intensification

    Authors: T.N. Kutsenko;

  36. The role of innovation in the placement of country productive forces

    Authors: I.A. Franiv;

  37. The mechanism of territorial branding development

    Authors: Yu.L. Shatava; M.Yu. Karpishchenko;

  38. The analysis of investment attractiveness estimation methods in the context of enterprise innovative development

    Authors: M.M. Markhaichuk;

  39. Controlling of the ecological and economic enterprise security on the bases of ecomarketing

    Authors: O.V. Prokopenko; V.Yu. Shkola;

  40. Sustainable development as the base of regional developmental of the nature valuable areas

    Authors: A. Iwacewicz-Orlowska;

  41. Practical aspects of ecological competitiveness component of domestic hardboards enterprises-producers formation

    Authors: O.A. Ovechkina; O.V. Maslosh;

  42. Methodical basis of innovative tourism products markets options determination

    Authors: Ju.S. Miliutuna;

  43. Developing environmental marketing strategies in the framework of forest sector enterprises social responsibility

    Authors: V.T. Polovska;

  44. Mаrketing innovations: theoretical and methodical foundations and experience of implementation at EU countries

    Authors: I.V. Taranenko;