WEDDING RITUAL: FROM CONTENTS OF THE NARRATION TO MODELLING IN THE MODERN MEDIA DISCOURSE

Article is devoted to a research of features of contents of the narration about a wedding ritual in a modern media discourse and about his media modelling. The aim of work is achieved by application of such research methods as methods of the deductive and inductive logical analysis, the descriptive method, the method of discourse analysis, the method of classical semiotics. The author focuses attention that public wedding media communication carries out verbal, nonverbal and performance influence on the addressee which main means is the way of message arrangement in space. The procedurality assumes a ritualization and dynamism of development of a wedding event. With rituality, ceremoniality the dramatization, the theatricality as submit to the determined forms and procedures are crossed. It is established that process of separate segments connection of a wedding ritual in the temporary (linear) sequence is characterized by the connectivity of units entering it, dynamism and stadiality. It is proved that studying of carnival consciousness of wedding ritual participants in the modern media discourse promotes explanation and understanding problems of not carnival life. The main signs of wedding ritual media communication are revealed: symbolical loading, substantial recursiveness and tough formal fixing. As a result of the carried-out analysis of narrative contents about a wedding ritual in the modern media discourse, it is established that it is modelled in the following parameters: 1) format of wedding communication, 2) conventionality of wedding communicative tools; 3) wedding situation scripting; 4) dramatization in wedding ritual communication. The received results are significant for development of sociolinguistics, linguasemiotcs, cognitive linguistics, pragmalinguistics, discourse theory, presentation discourse theory, in particular, media discourse, theory of influence, theory of ritual as features of the narrative presentation of the wedding ritual in the modern media discourse are identified and described