FORMING STRATEGY OF BANKING BUSINESS DEVELOPMENT MANAGEMENT

The introduction states that the development of the banking sector is characterized by increasing competition and the need to be prepared for periodic economic crises. In these conditions, the role of forming the strategy for managing the development of banking business is growing in order to realize the development priorities and achieve long-term strategic advantages. This determines the urgency of the issues raised, because the availability of the strategy is a major factor in the development of banks, which determines their potential competitive status on the market. The purpose of the article is to form the base model, which will be used by banks to form their own strategy of banking business development management. The results of the research showed that the strategy of banking business development management is a general long-term plan that is developed by management in the form of objectives, tasks and directions to achieve the development and obtain more profit by the bank. Objectives need to be formed in different spheres of activity, but all of them must be mutually agreed. Tasks need to be formed according to objectives, since they indicate how to act to achieve the objectives. An important condition for the formation of an effective strategy is also compliance with the basic elements of the strategy structure. The main components of the strategy of banking business development management is forming a bank mission, corporate philosophy, determine of the main directions of banking business development, formation of bank development activities by customer groups, identification of priority tasks for improving risk management, development of marketing management, implementation of innovative development management, improvement of the quality of bank staff management, development of organizational structure and management system, improvement of the bank control system. The conclusions indicate that when forming a strategy for banks, a clear understanding of the global trends in society and its role in this should be a priority. Based on this, a strategy is developing — a general, comprehensive description of the future state of the bank that covers all areas of its activities. The considered strategy of banking business development management covers the most important components that together create a single powerful mechanism. It acts at all levels of the bank, help to the formation of strategic advantages, even in an unstable external environment.