DIRECTIONS OF THE AUTOMOTIVE INDUSTRY DEVELOPMENT UNDER THE INDUSTRY4.0 INFLUENCE

The study reveals the essence of the automotive market as a determinant in the technical and technological innovations formation. The car market is indicative of the solvency and living standards of the studied regions population and is characterized by constant fierce competition, which pushes market participants to continuous improvement and search for new opportunities for development. The authors provide analytical data describing such indicators as the volume of production (in physical units) and the volume of car production in some countries and around the world. It is established that both indicators show moderate growth, which confirms the stable position of the industry. The data reflecting the structure of car production by regions of the world are illustrated. Based on the processed data, it is noted that over the period under study, the trends of this market began to shift, the centers of car production moved from developed countries to developing countries. It is noted that the pace of development and implementation of technologies in the automotive industry is dynamic and is illustrated by examples. In general, the technologies and innovations being implemented are closely linked to elements of Industry 4.0, such as Big Data, Artificial Intelligence and the Internet of Things. The Internet of Things has been singled out as a leading component for research. The impact of IoT on the automotive industry is considered by establishing a list of its characteristic advantages and features and illustrating their impact on the improvement of products and services in the industry Thus, in the article the authors consider the essence of the interaction of the automotive industry with the components of Industry 4.0. It is established that this interaction is formed under the influence of technologies and innovations, the level of which meets the requirements of the Fourth Industrial Revolution. The directions of development of the researched branch, which are already formed and continue to develop under the influence of Industry 4.0, are also singled out. It is noted that by choosing this benchmark, companies in the industry will be able to ensure rapid innovative development by organizing a fast, flexible automated flow of production and service processes, which in turn will ensure customer loyalty and competitive advantage, create new opportunities.