CASH FLOW MANAGEMENT OF WHOLESALE ENTERPRISES

The article investigate the conceptual approaches to determining the essence of cash flow and the main aspects of cash flow management of the enterprise, taking into account the specifics of wholesale trade enterprises. Cash flow is defined as an independent object of management, which has its own characteristics for each individual enterprise and substantiates the relevance of providing an effective system of cash flow management in an enterprise in modern market conditions. The main tendencies of the wholesale trade market of Ukraine are investigated. The main problems, their impact and risk for the company are identified, and recommendations for their minimization are provided. The analytical research of results of activity of enterprises of sphere of trade is carried out: an indicator of efficiency of functioning of the enterprises of wholesale trade — commodity turnover; the share of food and non-food products in the total volume; financial results before taxation in terms of small, medium and large wholesale enterprises of Ukraine; the level of profitability is determined; the ratio of unprofitable and profitable enterprises. The relationship between the management of cash flows of the enterprise and ensuring its effective functioning in the market at the moment and in the future. The goals that can be set by an trading company before the cash flow management system are formulated. The main factors influencing the efficiency of formation and circulation of cash flows are determined. Considering the intermediary function of the wholesale trade in market relations between customers and suppliers, there are three components that must be taken into account, to ensure the effectiveness of the cash flow management system. An effective cash flow management system is a guarantee not only of achieving financial independence of the enterprise, profitability, stability in the current activities, but also the basis for achieving long-term development goals.