IMPLEMENTATION OF A SYSTEM FOR ASSESSING THE RISKS OF INNOVATIVE ACTIVITY IN STRATEGIC PLANNING OF ENTERPRISE DEVELOPMENT

Modern enterprises are forced to adapt to rapid changes in the external environment and work in conditions of incomplete uncertainty, which significantly affects the activities of enterprises. To maintain their competitive advantages, companies must quickly consider and develop an action plan to minimize the possible negative impact of both risk factors of the macro and micro environment, as well as constantly analyze the available internal resources to ensure further development. The aim of the article is to analyze the approaches to the selection of stages of strategic planning of enterprise development in order to implement a system of risk assessment of innovative activity to be able to assess them at each stage of the life cycle of the innovation process. The article improves the classification of risks of innovation, which, in contrast to the known, takes into account the stages of the life cycle of the innovation project; and allows you to identify risks at each stage of the life cycle of the innovation project. The article identified the main stages of strategic planning of enterprise development, which allowed to improve the methodological approach to the process of risk assessment of innovation in the enterprise, which, unlike known, is based on improving the implementation of risk assessment in the enterprise by determining relevant stages of strategic planning, which must be used in the process of assessing the risks of the enterprise; and allows to take into account the list of necessary stages in the strategic planning of enterprise development depending on the stage of the enterprise life cycle, its strategic goals and size.