PRINCIPLES AND TOOLS FOR EVALUATING AND REGULATING THE INNOVATIVE CAPACITY OF ENTERPRISES

The principles and systematized tools for evaluating and regulating the innovative capacity of enterprises were established in this work. Such principles are following: isolation of the main formation factors of enterprises' innovative capacity; hierarchy; highlighting of the managed formation factors of enterprises' innovative capacity; changes in the innovation capacity in time; choice of optimization criterion of enterprise's innovative activity; resource constraints; relativity; poly indication; the priority of quantitative assessment; consideration of uncontrollable formation factors of enterprise's innovative capacity; maximizing the share of the implemented innovative component of enterprise's capacity; limited precision of the innovative capacity assessment; uncertainty; multi-optional development of measures to regulate the enterprise's innovative capacity; the orderly development of measures on the regulation of enterprise's innovative capacity. A four-level model of the innovative capacity evaluation was developed, which will include the following groups of indicators: first level — roundup indicator for the assessment of enterprise's innovative capacity; the second level — general indicators of an assessment of enterprise's innovative capacity, which belong to the index of the optimal amount of enterprise's innovation activities and an indicator of the level of efficiency of this activity which corresponds to its optimal volume; the third level — partial indicators for the assessment of enterprise's innovative capacity; fourth level — the basic indicators of estimation of enterprise's innovative capacity. Also, the main regulation tools of the enterprise's the innovative capacity was established along with their grouping, which was carried out according to the following criteria: depending on the method of influencing the enterprise's innovative capacity; depending on the resources of the enterprise; content; depending on the mechanism of the influence on the value of the enterprise's innovative capacity; depending on the economic consequences of the use of funds; depending on investment needs in the application of funds; duration of the use of funds; duration of the period of time during which the company receives a return on funds used; if necessary, preliminary investigation and testing.