The Potential of Tourism Development in Kampung Susu Lawu, Magetan Regency, Indonesia

Tourism development is an effort to build rural settlements to meet the needs of tourism actors. Magetan Regency has potential such as lakes, waterfalls, milk processing, and others. However, there are still few tourist objects known to the public, while the tourist villages in Singolangu Hamlet are not widely known. Singolangu Hamlet has unique rural potential, such as dairy farming and agriculture. This potential can be developed into a tourist destination for Kampung Susu Lawu. Kampung Susu is a rural area that produces milk from dairy cows. This study aims to identify the potential for tourism development in Kampung Susu Lawu. This research uses mixed methods, namely quantitative and qualitative methods. Data obtained from literature study, observation, interviews, and questionnaires. The results of this study are various potential tourist attractions that can be developed in Kampung Susu Lawu, namely tourism activities such as dairy farming, potential accessibility to Kampung Susu Lawu, potential tourism support facilities, and potential for increasing tourism management capacity