CORPORATE CULTURE IN THE PERSONNEL MANAGEMENT SYSTEM

The article deals with the phenomenon of corporate culture, which is one of the most effective elements of the personnel management system. Corporate culture is interpreted as a factor in the formation of a loyal attitude of employees to the company and the creation of a positive image of the company. It focuses on the main element of corporate culture — values, which are the driving force that encourages employees of the company to be more productive in its favor. The essence of corporate culture is analyzed in the context of E. Shain's three-level model. It is noted that the manifestations of corporate culture at different levels cannot always be clearly distinguished, but their certain complex effects can be observed. It has been determined that in order to implement all three levels of corporate culture, it is necessary to create a model of corporate policy, introduce personnel management and cooperation based on partnership, make it possible to comprehensively inform and open communication, promote continuous training of personnel. Considering the corporate culture as an element of the personnel management system, the authors identified the spheres of influence on personnel: personnel selection, personnel distribution, internal socialization of employees, basic personnel training and professional development, personnel motivation. It was determined that the corporate culture performs several functions: increasing the motivation of employees, making them feel like they are involved in a common cause, avoiding conflict situations, promoting the establishment of positive interpersonal relationships within the company, mobilizing employees to realize the values of the company, and therefore, fulfill their professional tasks with greater efficiency. The corporate culture creates a sense of security and support among employees, contributes to their more productive activities.