ESSENTIAL CHARACTERISTICS OF INNOVATION AND INVESTMENT POTENTIAL OF THE AUTOMOTIVE INDUSTRY

The article is devoted to providing the essential characteristics of the innovation and investment potential of the automotive industry. The authors provide a definition of the category «innovation potential of the automotive industry» as a quantitative and qualitative characteristics of the resources of automakers that ensure the production and implementation of innovations in the design and manufacture of automobiles in accordance with strategic; tactical and operational goals. The essence of the «investment potential of the automotive industry» the authors see in a quantitative and qualitative characteristics of the resources of automakers that provide investment activities of automotive enterprises as a subject and object of investing in accordance with strategic, tactical and operational goals. The synthesis of the presented definitions allowed to identify the essential characteristics of innovation and investment potential of the automotive industry as a quantitative and qualitative characteristics of resources of automakers that provide the production and implementation of innovations in the design and manufacture of automobiles through investment activities of automotive enterprises as a subject and object of investing in accordance with strategic, tactical and operational goals. In the essential characteristics of the category «innovation and investment potential of the automotive industry» proposed by the authors, it is simultaneously noted on: the complex structure (basic and component) of innovation and investment potential of the automotive industry; the unity of quantitative and qualitative characteristics of resources that form the innovation and investment potential of automakers; the specifics of the automotive industry — for ensuring the innovation and investment development in the long term, innovations in the automotive industry should be not only productive but also process, cover all stages of creation of automotive products; the bilateral nature of the innovation and investment process in the automotive industry — automakers are both the object and the subject of innovation and investment activities; the achieving of the strategic, tactical and operational goals as criteria for the effectiveness of realization of the innovation and investment potential of the automotive industry.