TRANSVERSAL SUBJECTIVITY IN THE DIMENSIONS OF VIRTUAL REALITY

The modern development of technologies, both mass media and virtual reality, declare the mobility of the boundaries of private and public life. This fact proves the existence of a significant number of social networks, branding and image technologies, biometrics, and profiling of employees of high-tech corporations, big data technologies, cookies, and the Social Credit System in China. The scale of this phenomenon is explained by the collision of two trends which are oriented against each other: on the one hand, subjectivity seeks to maximize expression and self-presentation in cyberspace, and on the other hand, stakeholders, guided by economic, political, religious, and other motives use published information for pragmatic influence on subjectivity, first of all, manipulative one. The strategy of the morality of the virtual world provides a wide range of assessments: from identification with the Stoic principles of ataraxia and autarky to the accusations of irresponsibility, impersonality and escapism. Therefore, we consider it appropriate to define the modern type of actualization and representation of subjectivity as transversal, i. e. complex, contradictory, integrative and motivated by certain intentions and aspirations of the person.