WORLD EGG MARKET: TRENDS AND PROSPECTS FOR UKRAINE

The purpose of the article is to analyze current trends in the world market of chicken eggs, assess the place of our country in this market and determine possible prospects for the development of the Ukrainian egg market. The article considers the reasons for the active growth in world market of chicken eggs, calculates its growth rate, identifies the regions of the major producer location and countries with the largest production volumes. The growth rates of production at the largest producers are analyzed, the leading countries of the industry with high, moderate and negative dynamics of egg production growth are determined. The study identified the main egg sellers, their regional location, the growth rate of their export deliveries and Ukraine's place among the largest exporters. The vector of main part in the chicken eggs import and their main importers is determined. It has been studied that the Asian market is the largest, both in terms of production and consumption, where eggs are an important part of many oriental diets. As a result, China, Japan, Hong Kong and Kuwait are among the five largest consumers of eggs per capita. It is determined that the global growth of egg production is accompanied by the active introduction of technological innovations that optimize production parameters, improve the conditions of keeping and feeding poultry. It is investigated that domestic poultry farming is dependent on foreign selection, which makes the Ukrainian egg business vulnerable. It is determined that egg consumers and trade intermediaries, especially European ones, are concerned about the conditions of poultry keeping and are gradually abandoning products obtained from caged hens. Ukrainian egg producers are only at the beginning of the road to cage-free keeping poultry keeping. It has been studied that in order to maintain the leading positions on the world egg market, Ukrainian producers need to develop their own breeding base, introduce modern production technologies, make a gradual transition to cage-free poultry keeping, use ecological packaging suitable for recycling. Adherence to the last two recommendations is especially important for the development of export opportunities of the Ukrainian egg business in the European market.