The export potential of Ukraine: the methodology of assessment and analysis

On the basis of generalization of research results disclosed in scientific publications, in this article the concept of export potential is considered as a ponderable factor of influence on the economy growth, integration of country into the world economy. The concept of interlinks between export potential of country and the national competitiveness due to the influence of set of factors is explained. The indexes which fully characterize export potential at the level of firm, separate industry, countries in whole are suggested. On the basis of the conducted analysis of structure, dynamics and efficiency of the Ukrainian export, the basic problems of export potential of Ukraine were revealed and suggestions were made as regards development in the nearest future.