A COMPARATIVE STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES IMPLEMENTED BY DIFFERENT HOTELS OF GARHWAL AND KUMAON REGION OF UTTARAKHAND AND ITS IMPLICATIONS IN MAINTAINING GUEST RELATIONSHIP”

Customer relationship management (CRM) has a developing prevalence and is getting one of the most sizzling scholarly and handy points in the business field. This examination plans to investigate the near investigation of customer relationship management practices executed by various hotels of Garhwal and Kumaon region of Uttarakhand and its suggestions in keeping up visitor relationship. The examination of information was both unmistakable and inferential, utilizing One-way ANOVA and chisquare. At long last it was discovered that the relationship between CRM practices and impact on the class to which they have a place (five-star, four-star and three-star hotels) is that solitary three-star hotels contrasted essentially from four-star and five- star hotels.