MORPHOLOGICAL METHOD FOR DEVELOPING SOLUTIONS FOR ENHANCING SOCIO-ECONOMIC DEVELOPMENT OF ENTERPRISES

The article investigates the morphological method of developing solutions to enhance the socio-economic development of enterprises. The author considers its essence, purpose and stages of implementation as an effective management tool, substantiates the optimal options for solving economically relevant and socially necessary problems arising in their activities. In a market economy, each enterprise operates in a highly dynamic external and internal environment, experiencing an acute shortage of financial resources to update the material and technical base and increase its production and marketing capabilities. It is faced with the challenges of unpredictable competitors' behavior, changing conditions of business partners and a number of other complex problems that require immediate solution. In these circumstances, the key to the successful operation of enterprises is the forecasting of their future income by analyzing the sources of formation, rational distribution and use of available resources of all types. The essence of the morphological method lies in the fact that the problem posed is divided by the participants in the process into smaller stages, which will later be analyzed and evaluated separately from each other. In the process of analysis, all possible combinations of possible properties and principles of action are justified, then a corresponding project is drawn up for each. That is, with the help of combinatorics, in particular, the construction of a morphological matrix, it is necessary to obtain theoretically possible solutions for enhancing the socio-economic development of an enterprise, which is the main function. This method is based on building a table that lists all the main elements that are an object and indicates the largest possible number of known options for their implementation. By combining such options, you can get new solutions aimed at activating. It is indicated that the method of morphological analysis is very effective in solving general problems: designing objects and combining factors of influence on them, schematizing the process of substantiating decisions. The morphological method is also used to identify simple solutions that have not yet been found when predicting the development of systems.