THE STRATEGIC ANALYSIS OF THE FORMATION OF AN INNOVATIVE TOOLS OF COMMODITY RESEARCH AND COMMERCIAL ACTIVITY FOR THE PURPOSE OF IMPLEMENTATION OF AN ECO-FRIENDLY PRODUCTS

The growth of living standards in the world, the development and introduction of innovations in technical and technological areas of human activity have changed the trend of public consciousness, bringing to the foreground the issue of greening the production and consumption of goods. As for today, the most popular outlook on life among the economically active population is the necessity to lead a healthy lifestyle and consume natural organic products, which in turn contributes to the development of the market for eco-friendly goods and organic products. It ought to be noted that the approach to the production of an environmentally friendly products, the cultivation of which will cause minimal damage to the environment, is innovative. Thus, the process of production and commercial sale of environmentally friendly products is associated with a number of innovations in the technologies themselves of growing products and innovative methods of promoting this product on the market. At the same time, it should be noted that in the scientific literature the issues of developing tools for commodity research and commercial activities to promote and sell environmentally friendly products are insufficiently considered, which has led to the relevance of the chosen topic. The article conducts research on the formation of innovative tools for commodity research and commercial activities in order to sell eco-friendly products. During the study it has been found that the process of production and commercialization of environmentally friendly products is associated with a number of innovations in the technology of growing products and innovative methods of promoting this product on the market. The analysis of the basic commodity research characteristics of the environmentally friendly products has been carried out. The key principles of making environmentally friendly products have been outlined. The volumes of the market in which environmentally friendly products are sold have been analyzed and the main sales channels of goods and products of this category in the world and in Ukraine have been determined. The main motives for buying and consuming environmentally friendly products are identified. Factors that stimulate the purchase of an environmentally friendly products have been distinguished. Proposals for the development of innovative tools for commodity research and commercial activities in the market of environmentally friendly products have been given and, particularly, it is stated that its best form are marketplaces.