SOCIAL MEDIA INFLUENCE ON BUSINESS PROSPECTS OF ENTREPRENEURS WITH DISABILITIES (EwD)

Social media influence on business is increasing over a period of time. Successful businessmen develop their dependency on social media platforms to expand their business. There is a major business community in the society (Entrepreneurs with Disabilities) who envisages huge entrepreneurial ambitions and made their presence in the business world through normal channels. This paper discusses the influence of social media on them to enhance the business. Paper discusses the challenges faced in accessing digital social media platforms. It highlights the sector wise scope for Differently abled entrepreneurs on social media. Finally it suggests a suitable policy recommendation for enhancing business.